Like every other product in the Drunk Elephant range, D-Bronzi is free from fragrance, which Masterson felt was radical in and of itself, since so many bronzing liquids smell like chocolate or coconut. “[Creating] D-Bronzi was the first time I stepped out [of the skincare category],” she says. “It was a serum first, a skincare product first, and at the very end, we decided to add some bronze stuff in there to make it look like we had been in the sun.”