A brief history lesson: In 2016, Dyson made the industry-upending announcement of the Supersonic hair dryer — and truthfully, the category has never been the same. Until then, Dyson was known as an expert in all things airflow — vacuums, air purifiers, and the like. The beauty breakthrough was only the beginning, though. Just two years later, the brand unveiled the first generation of the Airwrap, a category-defying, multi-functional tool that dried and styled hair in a single step. Then in March 2020, the Corrale, Dyson’s interpretation of the classic flatiron, debuted. In Spring 2023, the Airstrait — a one-step styler that simultaneously dries and smooths hair — was unveiled, followed by the Supersonic Nural (a smarter version of the Supersonic dryer) in early 2024.
