Caliray and Urban Decay Founder Wende Zomnir’s Favorite Beauty Products


(Image credit: Future)

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

I wish summer would last forever. I want endless golden sunshine and tropical temperatures, and for my beachy glow to last long after the season draws to a close. Who better to show me how to get that coveted radiance than Wende Zomnir, the founder of Caliray. (You might also know her as the founder of the mega-successful beauty brand Urban Decay, AKA the creator of the OG Naked Palette.)

“Caliray embodies my obsession with the intersection of beauty and wellness,” she tells me. “We’re one of only three Planet Aware makeup brands at Sephora, so we’re serious about this. I just [took] my personal philosophies and brought them to life in a beauty brand.” Zomnir’s magic touch can be seen in the brand’s skincare-first approach, innovative clean formulas, and sustainable packaging. Oh, and not to mention the cheeky product names—yet another reason it’s a standout in the sea of beauty brands.

Wende Zomnir Caliray Urban Decay

Given Zomnir’s 25+ years of beauty expertise, I asked her to share some tips on how to get an effortless, sun-drenched look. Her first tip surprised me. “The easiest way to create a beachy look is to use a light hand with application so you look lit from within,” she explained. And what about the next steps for this golden-hour glow? “I get the best glow when I dermaplane my skin first. DermaFlash and Michael Todd make good dermaplaning devices. Then I add on my vitamin C serum and top that off with a mix of [Caliray’s] primer and bronzer. This combo creates the smoothest blurry glow on the skin.”