5 Chic Autumn Colour Trends French Women are Wearing on Repeat

If you look through my Who What Wear article history, you might notice that I have a little bit of an obsession with French style. Ever enticed by their ability to create wearable looks steeped in je ne sais quoi-cool, French style remains, in my opinion, the chicest of the lot.

With the change of the season catching up with us, I’m keen to revamp my wardrobe with a few new-season colour trends to bring my wardrobe into autumn 2024. Naturally, my first port of call for some styling inspiration was the Instagram feeds of French women. Already incorporating the season’s favourite shades, these are the five autumn colour trends that the French have convinced me I need in my wardrobe right now.

5 AUTUMN COLOUR TRENDS FRENCH WOMEN ARE LIVING IN THIS SEASON

1. MILKY WHITES

Style Notes: Rather than reaching for optic white shades, France’s most stylish are incorporating a milkier shade into their autumn wardrobes. Offering the same outfit-brightening effect, in a natural, more wearable way.

SHOP THE MILKY WHITE COLOUR TREND:

2. NAVY

Style Notes: This rich jewel shade is one that I come back to every autumn when looking to add depth and contrast to an outfit. Pairing well with lighter shades such as cream, butter yellow, and pink, this rich colour trend also styles well with sky blue shades for an elevated, tonal look.

SHOP THE NAVY BLUE COLOUR TREND:

3. CHOCOLATE BROWN

Style Notes: If you spend any time in Paris over the next few months, then you might notice a particularly delicious colour trend take over the streets. Moving away from the deep black shades that often dominate this time of year, Paris’ most stylish are shopping their dark neutrals in rich chocolate brown shades.

SHOP THE CHOCOLATE BROWN COLOUR TREND:

4. OLIVE GREEN

Style Notes: Olive green is back on the agenda for autumn 2024, and I couldn’t be happier about it. This earthy tone is a natural accompaniment to so many of my favourite autumn/winter shades, including browns, greys, blacks and creams.

SHOP THE OLIVE GREEN COLOUR TREND:

5. BURGUNDY

Style Notes: To me, nothing screams autumn like the burgundy colour trend. A grown up take on the red colour trend that’s been bubbling up this year, this deeper, merlot shade offers a vivid wash of colour without dominating an outfit.