4 Expensive-Looking Autumn 2024 Colour Trends H&M Has Mastered


As autumn approaches I’m growing more and more desperate to revive my wardrobe with some thoughtful additions. Rather than buying fleeting trends that disappear as quickly as they came (something we never advocate here at Who What Wear), this season I’m taking a tactical approach and shopping items in some of the key colours that I spotted on the autumn/winter 2024 runways.

Keen to give autumn capsule a refresh whilst ensuring the purchases wont feel “dated” by this time next year, but also not wanting to bankrupt myself in the process, I took my search straight to H&M for reasons that, in a moment, will become very obvious.

(Image credit: H&M)

What can I say? H&M does colours well. The brand always has done. And, right now, the affordable hotspot is channelling its energy into four expensive-looking colours; the sort that will make you look richer just by wearing them (yes, that’s a thing).

From elegant trench coats, to chic shoulder bags, all painted in a slew of well-chosen autumn shades, read on to discover the colour trends that H&M is getting so right for autumn.

1. BURGUNDY