Just look up e.l.f. on TikTok and you will be inundated with effusive praise for the brand’s “dupes”, which provide staggeringly similar versions of mega-popular makeup products for a fraction of the cost. Some recent viral bangers include the Halo Glow Liquid Filter (the more affordable twin to Charlotte Tilbury’s Hollywood Flawless Filter), and the Glow Reviver Lip Oil, which gives Dior’s $40 version a run for its money at a mere $8. Ahead, our editors have tested the brand’s buzziest recent makeup and skincare drops, along with longtime favorites, to see which of them are deserving of a spot in your beauty bag.
