7 Makeup Trends Taking Over Fall 2024, According to Experts


Someone at an event recently told me that September is the new January, and I couldn’t agree more. Maybe it’s the back-to-school energy buzzing in the air, but September is rife with new beginnings. Similar to how I might switch up my habits in the New Year (at least for a few weeks…), the start of fall is a perfect time to freshen up my routine. And my makeup regimen is the first to receive an overhaul.

After a summer filled with bright hues and mattifying textures (and sweat… lots of sweat), I’m itching to dive into the cool, moodier shades of fall. So I consulted celebrity makeup artists (all of whom are on the front lines of the beauty trend cycle) on the hottest makeup looks this upcoming season. Spoiler: Many of them scream “French cool girl.” Ahead, discover all the inspo for your fall makeup mood board and the products you’ll need for each autumnal moment.

1. Burgundy Lips

Burgundy is shaping up to dominate this fall, both in the fashion and beauty spaces. In terms of the latter, we can expect to see a bunch of oxblood-stained lips for a moody, fall flair. “As we’ve reached the tail end of ‘clean girl’ makeup, we are embracing bolder looks while still making them super wearable. For example, a bold, fall burgundy lip paired with fresh skin,” says celebrity makeup artist Kelli Anne Sewell, founder of Makeup by Kelli Anne. The juxtaposition feels very French coded, if I do say so myself.

Shop the Trend

2. Grungy Eyes

EmRata wearing Fall makeup trends

PSA: Fall 2024 has all eyes on eye makeup. “I think we will finally, actually see EYE LOOKS!” cheers celebrity makeup artist Nikki DeRoest, founder of Ciele Cosmetics. “I think we are moving away from a dust of bronzer on the lids and into more intentional eye looks that create a statement.” I share her excitement—maximalist eyes are just so fun, especially when you lean into smoky, grungy hues that appear both lived-in yet dramatic.